I could imagine that Dillon Francis was getting fed up with all the meetings regarding analytics and how his music video should be. As typical Dillon fashion, he decided to go the total opposite and go for shock and wow factor. That’s what the music video “Not Butter” is about. The whole video is about going further and further in pushing the limit and seeing what the difference is. By the time you get to the end, you have a crazy orgy that makes 50 Shades of Grey seem like 2 shades. Check it out now!