A recent survey from Eventbrite reveals that Americans favor electronic music festivals. In fact, electronic festivals filled eight of the 25 slots for top rated music festivals in the country. The event marketing company’s August 27th study also reveals that over one million tickets are sold weekly through their website, establishing themselves as the web’s premier ticket sales outlet. The interesting piece, however, is how people are reacting before clicking ‘Buy Ticket’ on Eventbrite.
Social media remains an asset for music festival promotion, with half of the buzz occurring online long before the festival begins. Eventbrite’s latest study includes a pictograph displaying social media warriors nationwide. The most conversations are happening along the coasts; California and Nevada to the west for Burning Man, Coachella, Electric Daisy Carnival Las Vegas, iHeartRadio, and Outside Lands, as well as New York, New Jersey, and Massachusetts to the east for Mysteryland, Electric Zoo Festival, and Governors Ball.
We also cannot forget the northern and southern United States. Moving up to Illinois, social media fanatics are getting hyped for Lollapalooza, Pitchfork, and Spring Awakening. Heading down to Florida and Georgia, Ultra Music Festival, TomorrowWorld, and Bonnaroo are all the rage, while Texas is cheering for South by Southwest. Heading west of the Mississippi River and through the Great Plains, there seems to be the least amount of festival talk online.
(Image courtesy of Eventbrite)
The American metropolitan areas seem to be engaging online addicts with music festivals the most. Interestingly enough, though, the variables that come into play are the reasons why people are drawn to each festival. The conversation makeup varies greatly, for example, from Coachella to Hangout. Coachella fans are heading to social media to discuss fashion three times more than Hangout fans are. Actually, Coachella is the only festival in the study to engage more than 9 percent of people in the fashion category. Flipping the coin, 16 percent more Hangout fans than Coachella fans are tweeting away about the festival lineup.
When it comes to festival experience, Electric Daisy Carnival leads the pack with 35 percent of the pie. South by Southwest, on the other hand, is the only festival with a significant percentage of people excited about one specific artist. Overall, however, Americans in general are excited about music festivals, whether they plan on attending or not. Lineup excitement leads the conversation generating 39 percent interest, and watching a live stream of the event online follows with 23 percent interest.
(Image courtesy of Eventbrite)
Eventbrite has further suggested that the party is better down under. Upon finding America’s top 25 most buzzed about festivals, it turns out that 11 out of the 25 festivals takes place in the southern United States. Included in the eight electronic festivals are Bonnaroo, Ultra, Electric Zoo, and Electric Daisy Carnival. The full list represents festivals from all corners of the nation.
● BUKU Music + Art Project
● Brooklyn Hip Hop
● Burning Man
● Electric Daisy Carnival
● Electric Zoo
● Gathering of the Juggalos
● Governors Ball
● Gulf Coast Jam
● HARD Summer
● South by Southwest (Music)
● Spring Awakening
● Sun City
● Warped Tour
This study suggests that the umbrella genre of EDM captures a consistent growth in popularity. Eventbrite reveals that the average fan of EDM will tweet around 11 times per day.
We will keep you up to speed with the findings from Eventbrite’s latest study and what it means for the growth of the electronic community.