Armin Van Buuren and Heineken recently signed a deal together. To celebrate their partnership, Heineken decided to try one of their crazy experiments. This one took part in Miami’s hot nightclub, Mansion. The study was to test drink responsibility based upon the music and the quality of the DJ. Heineken found that club goes drank an outstanding 41% fewer drinks when a quality DJ was behind the turntables. What they didn’t realize was the quality DJ was Armin Van Buuren. What we have learned that people prefer dancing rather than drinking. Thus their new promotion: #DanceMoreDrinkLess Check out the video below!
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