Jimmy Kimmel loves trolling people. He has a number of videos that are designed to go viral and end up to be completely fake. He is good at it. Last year, at Coachella, he sent a fake news crew to interview guests about fake bands and acts. This time, he did it to guests of SXSW. They were successful and it is quite amazing how many people were suckers for what went down. I know that I want to see DJ Metamucil live! Check it out!